Tuesday, June 7, 2011

Religious Minorities Discriminated Against in Pakistan

Despite the post-WWII partition of India into predominantly Hindu India and predominantly Muslim Pakistan (now itself divided into Pakistan and Bangladesh), there is still a sizable minority (about 8 million people) of Hindu, Christian, and other religious faiths living in Pakistan. A newly published report by a Pakistani think-tank suggests, however, that the current government of Pakistan is failing to protect those religious minorities.

The rising tide of vigilante violence and extremism is threatening Christians, Hindus and Ahmedis, the report by the Jinnah Institute said.
The assassinations of two prominent advocates of minority rights this year had led to an atmosphere of fear and intimidation, it added.
The report warned extremists posed a serious threat to Pakistan's stability.
The 70-page report, entitled "A Question of Faith", was released on Tuesday by the Asian Human Rights Commission.

Monday, June 6, 2011

AARP Says that 50 is the New 65

The American Association of Retired Persons (AARP) is launching a new advertising campaign in which they are emphasizing the value to marketers of the Baby Boom generation as it ages. Since the boomers are people born between 1946 and 1964, the youngest boomers are having their 47th birthday this year, while the oldest are turning 65. This bulging age cohort has created new markets in almost everything as they have moved through time, and the AARP obviously does not see this trend as ending anytime soon. 

AARP’s new marketing effort will promote the baby boom generation, as it ages, as a viable consumer target for advertisers. The campaign, which includes print and digital ads, will run in trade publications like Advertising Age starting Monday.
“Our sense is that we’ve reached a tipping point,” said Patricia Lippe Davis, the vice president for marketing at AARP media sales. “People are really recognizing the value of the audience that we speak to.”
The campaign is intended to reach what Ms. Davis calls “thought leaders,” senior marketing executives who tend to be middle-aged, and “media mavericks,” media planners and buyers who tend to be younger. She said she hoped it would debunk myths about older Americans.

Sunday, June 5, 2011

Feeding the World, Not Just China

Today's New York Times has a lengthy and detailed article by Justin Gillis that does a very nice job of laying out the challenges that we face on this planet trying to feed a growing population. Although readers of my book are unlikely to find much that is new in the article, it is important to keep beating the drum that we cannot be complacent about the food supply. In the end, we all must eat, or we die. Among the many important comments in the article are the following:

The rapid growth in farm output that defined the late 20th century has slowed to the point that it is failing to keep up with the demand for food, driven by population increases and rising affluence in once-poor countries.
Consumption of the four staples that supply most human calories — wheat, rice, corn and soybeans — has outstripped production for much of the past decade, drawing once-large stockpiles down to worrisome levels. The imbalance between supply and demand has resulted in two huge spikes in international grain prices since 2007, with some grains more than doubling in cost.